Were you aware that over 70% of all Internet users in the World have made purchases online as a result of email marketing? Developing an email marketing campaign is a proven way to dramatically increase the effectiveness of your Internet presence. Renaissance Technologies has invested many years of research and development into our full line of email marketing tools. As a result, we have developed the most comprehensive collection of email marketing software programs. Businesses and organizations with online channels use Renaissance Online Marketing and Sales Solution to leverage their existing marketing initiatives and expand their reach. Renaissance state-of-the-art, hosted application is a crucial element of our solution and was designed specifically to support your online marketing and sales process. The main features of our E-Marketing Campaign are listed below.
	Features of Renaissance E-Marketing:
	Personalized HTML Email Templates Custom Branding Support for Text, HTML and Multipart Formats Personalization on any Database Field Bounce and Retry Management Subscription Confirmation (Footer) Customizable Data Capture Forms Landing Pages With Secondary Data Capture Forms Document Hosting for Downloads (Coupons, Catalogs, Etc.) Custom Branding of Forms and Landing Pages Renaissance conversion tracking feature lets you enhance your Web site with snippets of code that collect transaction data and pass it back to your Renaissance database. Use conversion tracking to measure and report on:   Page Views with date / time Clicks to the website Document Downloads Email Campaign Success Landing Page Success Form Submission
	Tips for creating an effective e-mail newsletter:
	HTML vs. Plain Text: Response rates for HTML newsletters are generally far higher than plain text, and graphics and colors tend to make the publications look far more professional. The downside is that HTML email is slower to download, and some email providers may screen out HTML email. Provide incentive to subscribe: Advertise the benefits of receiving your newsletter to get customers to sign up for your newsletter, such as helpful tips, informative content or early notification of special offers or campaigns. Don't just sell: Many studies suggest that email newsletters are read far more carefully when they offer information that is useful to the customers' lives rather than merely selling products and services. Helpful tips, engaging content and humor are often expected to accompany email newsletters. Limit questions: As each demographic question you ask may reduce the number of customers signing up, it's best to limit the amount of information you solicit or give customers the option of skipping the questionnaire.